Guest Post

Beyond the spike: Why culture-first brands outlast viral success

Suraj Nedungadi of YAAP explores why brands must move beyond virality and build cultural relevance through value exchange, creator trust and long-term digital ecosystems.

By Social Samosa

Feb 12, 2026 18:21 IST logo

4 Min read

Guest Post

The changing economics of Valentine’s Day marketing in India

By Social Samosa

Feb 11, 2026 12:30 IST logo

4 Min read

Guest Post

Building blocks of a memorable Valentine's campaign

By Social Samosa

Feb 05, 2026 15:19 IST logo

4 Min read

Guest Post

Brands will face recall and impact risks without CTV strategies in 2026

By Social Samosa

Feb 03, 2026 15:24 IST logo

3 Min read

Guest Post

Union Budget 2026 signals a youth-first growth story

By Social Samosa

Feb 02, 2026 11:39 IST logo

2 Min read

Guest Post

What’s changed in agency pitches ahead of a packed sports season?

By Social Samosa

Jan 30, 2026 12:53 IST logo

6 Min read

Guest Post

How brands can win Esports in 2026

By Social Samosa

Jan 29, 2026 17:30 IST logo

4 Min read

Guest Post

What meta glasses and visual AI mean for the next era of advertising

By Social Samosa

Jan 27, 2026 09:00 IST logo

7 Min read

Guest Post

Why marketing is stuck in a nostalgia loop

By Social Samosa

Jan 23, 2026 12:36 IST logo

3 Min read

Guest Post

Why advertising & media’s work policy crisis isn’t about flexibility

By Social Samosa

Jan 22, 2026 14:06 IST logo

3 Min read