Guest Post

- By Junaid Shaikh, Managing Director, RoshanSpace Brandcom

OOH ad spend dips during IPL? Data and experts tell different stories

In this article, Junaid Shaikh of RoshanSpace Brandcom explores the contrasting narratives between reported data and industry sentiment around OOH ad spends during the IPL, questioning whether perception is outpacing reality.

By Social Samosa

Jun 13, 2025 10:00 IST logo

4 Min read

Guest Post

The real cost of winning at Cannes

By Social Samosa

Jun 09, 2025 10:50 IST logo

4 Min read

Campaign Confessions

The best sleep hack? A job well done

By Social Samosa

Jun 04, 2025 10:24 IST logo

4 Min read

Guest Post

What Google I/O 2025 just told the creative industry

By Social Samosa

Jun 03, 2025 11:49 IST logo

3 Min read

Guest Post

How India’s small towns are rewriting the rules of branding & content

By Social Samosa

May 23, 2025 10:00 IST logo

4 Min read

Guest Post

The coming of age of IPL (and marketing)

By Social Samosa

May 15, 2025 18:49 IST logo

5 Min read

Guest Post

Lessons in leadership from the maternal playbook

By Social Samosa

May 08, 2025 11:39 IST logo

4 Min read

Jyoti Chugh Bhatia, Group Director, Gozoop Creative.

Guest Post

From thirsty to trending: Beverage brands making summer moves

By Social Samosa

Apr 23, 2025 10:00 IST logo

3 Min read

Sarvesh Bagla, CEO and Founder, Techmagnate

Guest Post

Why India's BFSI entities need a strong organic digital roadmap to drive sustainable growth in 2025

By Social Samosa

Apr 21, 2025 12:32 IST logo

4 Min read

Guest Post

Pistas are cool now…are you?

By Social Samosa

Apr 17, 2025 15:33 IST logo

5 Min read