82.5 Communications has won the creative mandate for one of Bacardi India Private Limited’s brands, with a focus on developing innovative marketing strategies and campaigns. In collaboration with 82.5 Communications, Bacardi India Private Limited aims to elevate the consumer experience through storytelling and engaging brand activations.
In the pitch, the agency was selected as the ideal partner, winning the creative mandate by showcasing ideas and effective marketing solutions. Beyond their current work, the agency will also play a role in upcoming product launches for the brand.
Mahesh Kanchan, Marketing Director for
Bacardi India Private Limited and neighbouring countries, shared his enthusiasm, “This partnership with
82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”
Anuraag Khandelwal, Chief Creative Officer at
82.5 Communications, shared his excitement, "I’m thrilled to be part of this journey with
Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers."
Chandana Agarwal, President North and East at
82.5 Communications, added, "Both
Bacardi India Private Limited and
82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market."
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