AdLift secures SEO and content marketing mandate for Olyv

AdLift, now part of Liqvd Asia, has secured the SEO and content marketing mandate for Olyv, a digital financial services platform. The agency will be responsible for managing Olyv’s organic growth efforts, including technical SEO, keyword planning, on-page optimisation, and content marketing.

The engagement aims to enhance Olyv’s digital visibility and support its outreach to users exploring personal finance tools. Olyv offers services such as personal loans, credit health tracking, and digital savings products. The platform is focused on developing tech-enabled financial solutions targeted at individual users.

“We’re thrilled to join forces with Olyv at such a transformative point in their brand journey,” said Prashant Puri, CEO & Co-Founder, AdLift. “Our team is excited to bring our SEO and content marketing expertise to a brand that’s reshaping how India thinks about credit and financial health. Together, we aim to amplify their digital presence and drive meaningful engagement with their growing customer base.” 

Speaking on the association, Jayant Upadhyay, COO, Olyv said, “At Olyv, our mission is to make credit work for every Indian, not just accessible, but also empowering. We saw a strong alignment with AdLift’s approach to organic growth and content strategy. We’re confident this partnership will help us scale our digital footprint, engage more deeply with our users, and move closer to building a financially aware India.”