Admatazz partners with performance marketing agency ScaleSale

Admatazz has announced a partnership and investment in ScaleSale, a performance marketing agency, on Monday. The move is aimed at expanding the former agency’s media capabilities.

While ScaleSale will continue to operate independently, this partnership is expected to mark a strategic move by Admatazz to strengthen its performance marketing vertical. Together, the agencies aim to deliver integrated campaigns that balance brand-building and performance at scale.

Speaking about the partnership, Yash Chandiramani, Founder & Chief Strategist, Admatazz, said, “This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally. At Admatazz, we’ve always believed in blending creativity with accountability, guided by a science-backed approach to problem-solving. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”

Aryan Mirchandani, Founder of ScaleSale, said, "ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence-based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”