Asymmetrique wins digital mandate for Laljee Godhoo & Company

Asymmetriquehas secured thedigitalmandatefor LaljeeGodhoo & Company. This partnership aims to amplify LaljeeGodhoo & Company’s digital footprint and elevate its brand awareness in the Indian market. Themandatewas won following a multi-agency pitch and will be handled from the agency’s Mumbai office.

As part of the mandate, Asymmetrique will develop and execute digital marketing strategies to boost Laljee Godhoo & Company’s online presence. The agency will create engaging content, manage social media, and improve visibility through SEO and SEM. 

Speaking on the partnership, Nitin Gupta, Founder and MD of Asymmetrique,states that, “LaljeeGodhoois popular amongst consumers with its trademark LG Hing, which is a staple in millions of Indian kitchens. The growing challenge for the brand, however, is to stand out amongst competitors for its quality,  purity, and legacy.Asymmetriquebrings toLaljeeGodhoothe expertise and sophistication of brand-building, along with deep cross-media execution capabilities.”

Riddhi Merchant, a Partner at LaljeeGodhoo & Company added, “Asymmetrique’s deep understanding of thedigitallandscape and their proven track record make them the ideal partner for us. We believe this collaboration will help us reach a new generation of consumers while staying true to our brand heritage.”