AVOW appoints Melissa Bohlsen as Chief Marketing Officer

AVOW, the global app-growth company specializing in mobile OEM advertising, announced today the appointment of Melissa Bohlsen as its new Chief Marketing Officer (CMO).

An industry veteran, Bohlsen takes charge of nurturing AVOW’s India and global marketing team, and will also lead all Go-to-Market, communications, events, branding, digital, and endeavours with the aim to position the company as a household name in the mobile OEM marketing ecosystem in India and other geographies. 

Bohlsen joins the company with 15+ years of experience with an extensive focus on global mobile marketing growth strategies for pivotal regions, including INSEA, Japan, USA, and China. Before AVOW, she held the position of Vice President of Marketing at Adjust, the mobile attribution and analytics behemoth acquired by Applovin for $1 billion, where she managed the global marketing operation overseeing a team of 50+ marketers. She was instrumental in shaping marketing strategies at Boston Consulting Group's Digital Ventures in Germany and was also the Global Marketing Director for Glispa, which was sold in a $100 million acquisition.

Ashwin Shekhar, AVOW Co-Founder and CRO, commenting on the appointment says, “Having Melissa join our C-suite ranks is truly a milestone moment for AVOW as we gear up for our next phase. Her acumen in mobile marketing is second to none. With her impressive leadership experience, she is uniquely positioned to empower AVOW to fulfill its ambition of revolutionizing the mobile OEM market in India and other global markets. I am confident that with her at the helm, we will continue our growth trajectory and set new benchmarks in the industry."

Ashwin further adds, “AVOW is on a hyper-growth path in the mobile OEM marketing space. In India, we have successfully worked with prominent industry players including Amazon Prime, Navi, Zupee, Unacademy, Paytm, Swiggy, JioMart, MPL, Byju’s, Matrimony.com and upGrad offering incremental user growth and engagement for their mobile apps. We are committed to making mobile OEM advertising accessible for brands and apps while remaining performance-oriented in a dynamic market like India”.

On her new role at AVOW, Bohlsen says, “I’ve always admired AVOW’s pioneering approach in mobile advertising. Their robust growth ethos and penchant for innovation, combined with a firm commitment to their customers, makes this a truly exciting journey that I am thrilled to be a part of. In India, players within the financial, health, edutech, gaming, and m-commerce sectors are showing a steady interest in mobile OEM advertising. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda.”