Digitally Inspired Media bags integrated campaign mandate for OM SYSTEM in India

Digitally Inspired Media has secured the integrated campaign mandate for OM SYSTEM, the camera brand formerly known as Olympus, following a multi-agency pitch. The appointment marks a significant step in the brand’s ongoing rebranding efforts in India as it seeks to reaffirm its 85-year heritage among consumers and distributors.

The agency will lead OM SYSTEM’s national rebranding campaign, overseeing digital media planning and buying, public relations, and creator-led initiatives. Its remit includes developing a unified strategy aimed at strengthening consumer trust, spotlighting the brand’s legacy and introducing its renewed identity to photographers, creators and technology audiences across the country.

Confirming the mandate, Vivek Handoo, Vice-President & Head of APAC, Managing Director – Australia & Hong Kong, OM Digital Solutions Corporation, said: “After a strong multi-agency pitch process, we are delighted to award the integrated campaign mandate to Digitally Inspired Media. Their deep understanding of the Indian consumer landscape and strategic insight into the market made them stand out. The team’s creative capabilities, robust network, and passion for storytelling made it an obvious choice to entrust them with our India rebranding journey. Under the leadership of Mr. Manish Kishore and Mr. Surej Salim, the India launch of OM SYSTEM was executed seamlessly. We look forward to strengthening this partnership as we continue to build our India growth strategy together.”

Manish Kishore, Co-Founder & CEO of Digitally Inspired Media, said: “We’re truly honoured to partner with OM SYSTEM for their rebranding journey in India. This collaboration is special because it represents more than just a campaign, it’s about reintroducing a 85 year legendary brand to a new generation of explorers, creators, and photographers. Our teams worked closely to translate OM SYSTEMS’ global vision into a language that connects deeply with the Indian audience. The integrated campaign brought together creative storytelling, influencer engagement, digital media planning and buying and PR to deliver meaningful impact. We’re excited to continue this partnership as OM SYSTEM strengthens its presence and community in India.”