Exclusive: Schbang’s CCO Umma Saini exits; joins PhonePe

Umma Saini, Chief Creative Officer at Schbang, has stepped down from her role, and has now moved to PhonePe as Director-Creative and Content. During her tenure at Schbang, Saini was responsible for sharpening the agency’s creative edge and scaling its recognition on the awards stage.

Saini’s career spans agencies and global tech. Before joining Schbang, she was Brand & Creative Lead, India at Google. She began as a copywriter at Saints and Warriors, later moving to Ogilvy & Mather as Creative Supervisor, and has also served as Creative Director at BBDO Singapore and BBDO India.

Saini’s move reflects the growing wave of creative leaders transitioning to brand-side roles, as companies increasingly invest in building in-house creative and content firepower.