ICC announces Sanjog Gupta of JioStar as CEO

The International Cricket Council (ICC) has announced the appointment of Sanjog Gupta as its new Chief Executive Officer, with effect from July 7, 2025. Gupta becomes the seventh individual to hold the position.

Currently serving as CEO – Sports & Live Experiences at JioStar, Gupta brings over two decades of experience in the media, entertainment, and sports sectors. He began his career as a journalist before joining Star India in 2010. He has held various leadership roles in content, programming, and strategy, eventually becoming Head of Sports at Disney & Star India in 2020. In this role, he focused on expanding sports viewership through digital, multilingual, and women-focused content strategies. He was named CEO of JioStar Sports in November 2024, following the merger of Viacom18 and Disney Star.

ICC Chairman Jay Shah said, “I am pleased to announce that Sanjog Gupta has been appointed as the CEO of the ICC. Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC.

“His deep understanding of the global sports as well as M&E landscape combined with his continued curiosity about the cricket fan’s perspective and passion for technology will prove essential in our ambition to grow the game in the coming years. Our goal is to move beyond traditional boundaries and establish cricket as a regular sport in the Olympics, growing its expanse across the world and deepening its roots in its core markets.

“We considered several exceptional candidates for this position, but the Nominations Committee unanimously recommended Gupta. The ICC Board Directors look forward to working closely with him, and I would like to welcome him on behalf of everyone at the ICC.”

Commenting on his appointment, Gupta said, “It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost 2 billion fans worldwide. These are exciting times for the sport as marquee events grow in stature, commercial avenues widen and opportunities such as the women’s game scale in popularity. Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the Cricket movement around the world.”

“I look forward to contributing to the next phase of cricket’s evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations.”

The ICC has positioned Gupta’s appointment as part of its broader efforts to guide cricket’s development amid changing dynamics in global sport and media.