JioStar

Less than 5% audiences overlap across Linear TV, CTV and Mobile: Report

The report noted that unified planning could help advertisers reduce duplication and improve efficiency, with advanced digital targeting showing overlap as low as 1%.

By Social Samosa

Nov 24, 2025 18:03 IST logo

2 Min read

Report

IPL ecosystem valuation declines 8% despite increased viewership YoY: Report

By Social Samosa

Oct 15, 2025 13:06 IST logo

2 Min read

Topical Spot

How brands are backing women’s cricket in the ODI World Cup 2025

By Payal Navarkar

Oct 13, 2025 17:37 IST logo

2 Min read

Industry Updates

ICC Women’s World Cup 2025 secures sponsors across categories

By Social Samosa

Oct 01, 2025 14:14 IST logo

2 Min read

Industry Updates

Ad rates for ICC Women’s Cricket World Cup rise 10-15%

By Social Samosa

Sep 17, 2025 11:07 IST logo

2 Min read

Report

92% of Indians to increase festive spending in 2025: Report

By Social Samosa

Aug 12, 2025 12:58 IST logo

2 Min read

Industry Updates

Publicis' Starcom names Akshat Raizada as Asscociate VP, Digital Buying

By Social Samosa

Aug 07, 2025 13:15 IST logo

1 Min read

Industry Updates

JioStar bags five-year broadcast & streaming rights for US Open

By Social Samosa

Aug 06, 2025 12:33 IST logo

1 Min read

Industry Updates

IDMIF names Jiostar's Kevin Vaz as President

By Social Samosa

Aug 04, 2025 18:44 IST logo

2 Min read

Report

Sponsorship revenue up 25% as IPL brand value reaches US$3.9 billion in 2025: Report

By Social Samosa

Jul 08, 2025 16:47 IST logo

3 Min read