McGraw Hill awards performance marketing mandate to PROHED

Educational publishing company McGraw Hill has appointed Gurugram-based digital agency PROHED to lead its performance marketing efforts in India. The mandate includes scaling McGraw Hill’s digital outreach, driving lead generation, and improving learner engagement through data-driven campaigns.

The collaboration is part of McGraw Hill’s broader strategy to expand its presence in the Indian market and offer more flexible, personalized digital learning solutions to students and educators.

“At McGraw Hill, our mission is to empower every learner to reach their full potential,” said Pranay Neema, Associate Director at McGraw Hill India. “This partnership enables us to expand the reach of our trusted, high-quality content—created in collaboration with world-class authors—and deliver flexible, data-driven digital learning solutions that align with the diverse and evolving needs of students and educators across India.”

Under the new mandate, the agency will focus on performance marketing strategy, campaign execution, and measurable growth outcomes for McGraw Hill’s digital platforms in India.

Commenting on the partnership, Pulkit Dubey, Co-Founder of PROHED, said: “McGraw Hill has been my go-to publisher since my school days, especially for PCM books. A decade later, I found myself reading 'Crucial Conversations,' another gem from the same house. It’s a testament to how a brand can stay with readers through different stages of life. Their innovative approach of turning books into engaging courseware is truly inspiring and has the potential to shape the next wave of evolution in the publishing industry.”

McGraw Hill’s digital platforms offer personalized learning journeys supported by analytics and insights. The performance marketing mandate awarded to PROHED reflects the publisher’s aim to deepen its impact in a competitive and rapidly evolving education market.