NeoNiche leads brand experience for Butterfly Appliances’ identity revamp

NeoNiche Integrated Solutions, an experiential marketing agency, has partnered with Butterfly Appliances for the company's brand refresh and product launch. The collaboration focused on crafting an immersive brand experience aimed at reflecting Butterfly’s updated identity and engaging its internal stakeholders, including employees and dealer partners.

The initiative included strategic planning, creative development, and on-ground execution. The teams from both organisations worked in close coordination to deliver an event designed to mark the next phase of Butterfly’s brand journey.

“Partnering with Butterfly was a meaningful collaboration in a sector where brand trust, design sensibility, and everyday relevance matter deeply. This logo launch wasn’t just about unveiling a new identity, it was about shaping a new chapter for Butterfly and NeoNiche as we bring experiential storytelling into homes and lifestyles,” said Prateek Kumar, Founder & CEO, NeoNiche Integrated Solutions.

“Partnering with Butterfly Appliances for their brand refresh was not just an executional milestone, it was a defining moment of creativity, collaboration, and commitment. As our first collaboration, we were driven to deliver more than success; we aimed to create an experience that resonates. Proud to say, NeoNiche didn’t just deliver an event, we delivered a memory,” said Nikkhil Sharma, Director North at NeoNiche Integrated Solutions.