Network18 enters creator economy with new platform, Creator18

Network18 Media has announced the launch of Creator18, a new platform aimed at supporting and connecting content creators with global brands. The initiative marks the company’s formal entry into the creator economy, with a focus on talent management, influencer partnerships, and creative strategy.

The announcement was made via a LinkedIn post by the company, positioning Creator18 as a hub for collaboration across various industries, including culture, commerce, fashion, and fintech. The platform is expected to facilitate brand partnerships and expand the global reach of Indian creators.

According to the official statement, “We’re proud to announce the launch of Creator18, a Network18 undertaking that marks India's bold leap into the global creator economy. At the intersection of talent management, influencer partnerships, and creative strategy. Creator18 is here to amplify diverse voices, shape narratives, and build impactful collaborations between creators and leading brands across the world. From culture to commerce, fashion to fintech, we're not just representing creators, we're building India's global influence in every category that matters.”

Creator18 reflects Network18’s growing interest in the digital and creator-driven segments, aligning with broader industry trends where media companies are expanding into talent-led content and branded partnerships. Further details about the structure or upcoming initiatives under Creator18 have not yet been disclosed.