creator economy

fi - 2025-12-11T111047.466Industry Updates

Chai Bisket rolls out short-series platform Chai Shots, pledges ₹20 crore for creators

Chai Shots marks the company’s formal entry into the under-two-minute storytelling format, positioned as content designed for “micro-moments”. It is backed by Info Edge Ventures and General Catalyst.

By Social Samosa
Dec 11, 2025 11:18 IST 3 Min read
38Guest Post
How creator culture inspired the rise of short-form content in OTT
By Social Samosa
Dec 10, 2025 14:34 IST 5 Min read
fi - 2025-12-03T132404.877News
Adam Mosseri orders five-day office return as Instagram resets work culture
By Social Samosa
Dec 03, 2025 13:28 IST 2 Min read
Sunder BalasubramanianMarketing Shorts
Social commerce now drives 10% of Myntra’s revenue, says Sunder Balasubramanian
By Shamita Islur
Nov 13, 2025 09:30 IST 5 Min read
16 (1)Guest Post
Influencer marketing in 2025: How creators are shaping the festive season
By Social Samosa
Oct 14, 2025 10:00 IST 5 Min read
Sandhya DevanathanIndustry Updates
India is the largest Meta AI user: Sandhya Devanathan
By Pranali Tawte
Oct 07, 2025 13:46 IST 2 Min read
12Industry Updates
Government launches reel contest offering ₹2 lakh in prizes
By Social Samosa
Jul 28, 2025 12:46 IST 1 Min read
Network18 Launches Creator18Industry Updates
Network18 enters creator economy with new platform, Creator18
By Social Samosa
Jun 20, 2025 13:16 IST 1 Min read
Big Bang Social revamps Affiliate StoreIndustry Updates
Big Bang Social revamps Affiliate Store to expand influencer monetisation
By Social Samosa
Mar 12, 2025 15:04 IST 1 Min read
xvReport
Gaming influencers set to rival fashion, projected to reach 467K in 2025: Report
By Social Samosa
Jan 30, 2025 18:25 IST 3 Min read
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