PROHED retains digital mandate for Khoya Mithai for fifth consecutive year

Digital marketing agency PROHED has been reappointed by Khoya Mithai to handle its Search Engine Optimization (SEO) and performance marketing functions. This marks the fifth consecutive year of collaboration between the Gurugram-based agency and the luxury Indian sweets brand.

The partnership, which began in 2021, has focused on expanding Khoya Mithai’s online visibility and performance through targeted digital strategies. According to both parties, the engagement has involved work on audience reach, search visibility, and data-driven campaign execution.

Khoya Mithai has in recent years expanded its product range and entered new markets, with the digital efforts aimed at supporting this growth through performance tracking and optimisation across platforms. PROHED is expected to continue managing key areas of Khoya’s digital presence, including paid media and organic search initiatives, as the brand navigates a competitive segment within the Indian confectionery space.

Pulkit Dubey, Co-Founder of PROHED, commented, “Working with Khoya Mithai has been a rewarding experience for us, and we are excited to continue helping them out in their journey of online success. Together, we aim to revolutionize the way traditional sweets are marketed and sold in the digital space, setting new benchmarks for the industry. Through our collaboration, we are 100% confident that Khoya Mithai will continue to grow and thrive in the ever-evolving digital landscape.”

Sid Mathur, Founder & Director of Khoya Mithai, shared, “Our collaboration with PROHED over the past few years has played an important role in shaping Khoya Mithai’s digital journey. Their understanding of our brand and thoughtful execution have allowed us to strengthen our presence in an increasingly competitive space. As we mark five years of this partnership, we’re looking forward to building on the progress we’ve made. Khoya has evolved steadily—from expanding our product range to reaching a wider customer base—and with PROHED’s continued support, we’re keen to explore new avenues for growth while staying true to the values that define our brand.”