performance marketing

33Industry Updates

Groww allocates ₹225 crore for brand building ahead of IPO

In its latest DRHP, the platform has allocated Rs 135 crore for digital advertising and performance marketing, while Rs 90 crore will be directed to traditional media.

By Social Samosa
Sep 19, 2025 17:42 IST 2 Min read
aura by atomIndustry Updates
^a t o m debuts ‘Aura’, an AI-driven creative platform for performance marketing
By Social Samosa
Aug 06, 2025 18:16 IST 2 Min read
41 (1)Industry Updates
Digirovers to handle marketing initiatives for Mudrex
By Social Samosa
Jul 17, 2025 14:39 IST 1 Min read
khoya x prohedIndustry Updates
PROHED retains digital mandate for Khoya Mithai for fifth consecutive year
By Social Samosa
Jun 20, 2025 12:07 IST 2 Min read
Reddit adds conversation summaries to ads, bets on user-driven proofNews
Reddit adds conversation summaries to ads, bets on user-driven proof
By Social Samosa
Jun 17, 2025 11:05 IST 2 Min read
Taboola Launches Predictive Audiences As Part of Realize Offering, Empowering Advertisers to Reach More High-Converting Customers; Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, Increase Investment for Realize by Around 40%Industry Updates
Taboola adds predictive audience tool to its Realize platform
By Social Samosa
Jun 09, 2025 12:09 IST 3 Min read
Miniklub Appoints Team Pumpkin for Its Performance Marketing MandateIndustry Updates
Team Pumpkin secures performance marketing mandate for Miniklub
By Social Samosa
May 06, 2025 17:17 IST 1 Min read
xvIndustry Updates
Motivator bags performance marketing media mandate for Zepto
By Social Samosa
Apr 16, 2025 17:00 IST 2 Min read
xvIndustry Updates
Admattic sets up operations in India, targets IPO in three years
By Social Samosa
Apr 03, 2025 13:14 IST 2 Min read
qwIndustry Updates
Liqvd Asia acquires AdLift to expand digital marketing services
By Social Samosa
Mar 20, 2025 11:08 IST 2 Min read
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