Red Chief signs Ayushmann Khurrana as brand ambassador

Red Chief, a footwear brand, has appointed actor Ayushmann Khurrana as its brand ambassador. The brand is owned by Leayan Global Pvt. Ltd.

The appointment is part of the brand’s marketing efforts across urban and smaller markets in India, including metro, tier I, tier II and tier III cities.

Speaking on the partnership, Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd., said, “In Ayushmann Khurrana, we have found a partner who truly embodies the spirit of Red Chief - authentic, committed and constantly pushing boundaries while staying deeply rooted. His pan-India appeal across all age groups makes him the perfect face for our next phase of growth. With this association, we aim to strengthen our brand affinity, sharpen our youth connect, and communicate our renewed focus on our formal leather, casual leather, sports shoes and sneakers range."

Parth Gyanchandani, Executive Director, Leayan Global Pvt. Ltd added, "I see Ayushmann Khurrana as the perfect strategic fit for our brand. He embodies the authenticity, youth appeal and fashion quotient we want to represent our brand with. Going forward, we want to make Red Chief a lifestyle statement for the younger audience, and we are actively working towards this through our newer additions in sports shoes and sneakers range as well. We are also focusing more on product innovation, comfort technologies, lighter constructions and contemporary design language to appeal to younger consumers."

Speaking on his association, "I am delighted to partner with Red Chief, a brand that has demonstrated sustained growth and a strong presence over the years. What drew me to this association is Red Chief’s deep Indian roots and its commitment to empowering people through its diverse range of footwear. I relate strongly to this journey. Together, we aim to inspire consumers to walk their own path with confidence, comfort and style.”

Rahul Sharma, Sr. General Manager - Marketing, said, "This partnership with Ayushmann will be brought alive through an integrated 360-degree campaign across digital, TV, print, outdoor and visibility across all consumer touchpoints. The first campaign featuring Ayushmann Khurrana is scheduled to launch soon and will showcase Red Chief’s latest collection designed for today’s multi-dimensional, always-on-the-move consumer. Thereafter, Many more brand campaigns have been planned back-to-back for the next few seasons.