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Swiggy Instamart announces standalone app

The quick commerce service expands to 76 cities and plans to launch a standalone app while staying on the unified platform.

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Swiggy, the on-demand convenience platform, has expanded Swiggy Instamart to 76 cities across the nation and will soon make it available as a standalone app. As one of Swiggy's flagship services, Instamart will continue to be accessible via the company's unified platform.

Sriharsha Majety, MD & Group CEO, Swiggy, said "While it’s been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it’s on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category."

Amitesh Jha, CEO of Swiggy Instamart, said “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks."

Swiggy’s focus on standalone apps continues alongside its unified platform, which integrates food delivery, quick commerce, and dining services. The Android Play Store features an Instamart-first shortcut for the Swiggy app, while Dineout, Swiggy’s restaurant reservation service acquired in 2022, operates both as a standalone app and within the unified platform. The company has previously launched apps like Swiggy Daily and InsanelyGood and is expected to roll out additional offerings this year as it adjusts its services to meet evolving consumer demands.

 

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