The Other Circle wins PR & communications mandate for The Astor Goa

The Astor Goa, a boutique hotel located in Candolim, has named communications and PR agency The Other Circle (TOC) as its official public relations and communications partner. The collaboration will focus on amplifying the brand's presence through a structured and insight-driven communication strategy.

TOC’s appointment marks a return to the agency’s early work in hospitality. Known for its presence across sectors such as education, fintech, entertainment, and lifestyle, TOC originally began by developing communications for hotels and travel destinations.

“Hospitality has always been our first love,” said Aakanksha Gupta, Founder & CEO of The Other Circle. “The Astor Goa isn’t about being loud—it’s about being thoughtful. That kind of honesty is rare, and it’s exactly what drew us in. It reflects everything we believe in—design with depth, luxury with soul, and storytelling with sincerity. It’s not just a hotel; it’s a state of mind. We’re excited to help it find the audience it truly deserves.”

Vikram Puri, Managing Director at The Astor Goa, added, “We built The Astor Goa on a simple idea: that real luxury today is space and time—and the freedom to use it the way you choose. Everything we’ve designed is to help our guests slow down, truly and fully unwind and savour thoughtful hospitality. TOC got that instantly. We are confident that their approach to storytelling coupled with insight-driven communication will help us grow our presence and bring The Astor’s narrative to life in a way that’s meaningful.”

As part of the brief, TOC will be responsible for a multi-layered PR strategy, which includes earned media, editorial content, influencer engagement, digital communication, and positioning within industry discussions.