WPP Media secures performance marketing mandate for InCred Money

WPP Media has been appointed as the performance marketing partner for InCred Money as the wealth-tech platform prepares for its next phase of digital expansion. The agency will oversee full-funnel marketing operations from Mumbai.

The platform said the partnership is intended to support its effort to broaden its investor base and expand its product offerings.

Commenting on the collaboration, Vijay Kuppa, CEO of InCred Money, said, “Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together, from Unlisted Shares and Digital Gold to Equity Broking, and soon, Mutual Funds and US Stocks. Our partnership with WPP Media strengthens this vision by making alternative and emerging investments simple, transparent, and accessible for every investor. We want people to make confident, informed, and meaningful financial choices, so we are committed to expanding the possibilities available to them.”

Priti Murthy, President, Client Solutions at WPP Media South Asia, added, “Performance marketing today goes beyond driving clicks today it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact. This partnership reflects our shared vision to design performance strategies that drive both business results and brand momentum in the digital economy.”

The agreement aligns with the broader expansion of India’s fintech sector, as the platform said, which is increasingly relying on data-driven and experience-based models to reach consumers.