Adobe introduces new GenStudio features to streamline ad content creation

Adobe has announced a suite of new AI-powered features in its GenStudio platform, aimed at helping businesses accelerate the production and personalization of marketing content across platforms such as Amazon Ads, Google Campaign Manager 360, LinkedIn, and Meta. The announcement was made during the Cannes Lions International Festival of Creativity.

The latest updates to GenStudio, its content planning and creation platform, include enhancements to video and display advertising through Adobe Firefly Services, Custom Models, and Express. These tools are designed to help marketing teams manage growing content demands more efficiently, particularly in response to the increasing focus on video and social media formats.

“Marketing teams face growing demands for fresh and compelling content delivered across many channels, driven in part by the explosive growth in formats such as video,” said Varun Parmar, General Manager, Adobe GenStudio and Firefly Enterprise. “Our AI platform helps businesses connect creative vision with marketing goals to deliver personalized experiences faster and more efficiently.”

Key features introduced in GenStudio for Performance Marketing include automatic video reformatting for different platforms, AI-powered video creation from static images, personalized display ad generation with pre-built templates for Amazon Ads, and direct export of assets to the LinkedIn media library. The system also supports activation of display ads through Google Campaign Manager 360.

Adobe also announced multi-language support, allowing teams to create and adapt content in over 30 languages. AI-generated imagery using the Firefly Image Model is now available in beta, with brand consistency maintained through integration with Custom Models.

To streamline content workflows, Adobe has enhanced integration between Adobe Workfront and Adobe Express, introduced Firefly Services APIs for creative tasks like resizing and video generation, and launched no-code production tools for repetitive tasks such as color grading. Firefly Custom Models now offer improved image quality, and Adobe Express includes features for brand setup and content creation.