YouTube dominates as the top platform for political ads: Report

Latest data from YouGov Surveys reveals that three-quarters of urban Indians (76%) claim they have seen somepoliticaladvertisements around the 18^thGeneral election, while 14% have not.

Among those who have seen at least onepoliticalad, eight inten(81%) claim to have noticed Bhartiya Janta Party’s (BJP)ads. Nearly half (47%) have seen someadsby the Indian National Congress (INC) and only 12% have seenadsby the Aam Aadmi Party (AAP).

Interestingly, millennials were more likely than the other generations tosaythey had seen an ad by Congress (at 53%).

YouTube tops the list of places where people have seen apoliticalad (67%). TV is the second most common destination for viewingads(58%), notably more among millennials (64%) and Baby Boomers (71%).

Instagram is the next popular place (43%), followed by WhatsApp (38%) and Meta (35%).

While Instagram appears to be a more common platform forpoliticaladsamong GenZ (50% seen an ad on Instagram), Meta tends to be more popular among the millennials (42% millennials vs 29% Genz).

Not only are BJP’sadsmost widely seen, but a majority of urban Indians also believe that the party’sadsare the most creative (58%), as compared to 28% who think so about Congress’adscampaigns or less than one inten(6%) who feel so about AAP’sads.

When asked which party’sadsstrike a chord with the viewers, BJP came on top (60%). Less than half of this number thinks Congress’adsresonate with the viewers (at 27%). For AAP the number is the smallest (5%).

Furthermore,sixintenurban Indians said that BJP’sadshaveinfluencedthemtocastavoteforthemor changed their mind about voting for another party (61%). Around half of this figure said so for Congress (27%), and one inten(10%) for AAP.

Interestingly, resonance with Congress’adsis higher among millennials and they were more likely than the other generations tosaythat they have beeninfluencedby the party’s ad campaigns tovoteforthem(at 37%).