Report

15 (5)Report

52% Gen Z parents turn to AI for advice: Report

The inSIGHT 2026 report by GIPSI states that 18-25-year-olds account for 36% of AI users who use the technology to monitor or improve well-being.

By Social Samosa
Jan 23, 2026 12:46 IST 3 Min read
97 (1)Report
AI fuels gaming ads as creative output rises 25-30%, ad impressions up 20% in 2025: Report
By Social Samosa
Jan 22, 2026 19:10 IST 2 Min read
96 (1)Report
Habit and price outweigh brand in essential commodity purchases: Report
By Social Samosa
Jan 22, 2026 19:06 IST 2 Min read
106Report
Two-thirds of marketers expect AI to cause major disruption to consumer behaviour: Report
By Social Samosa
Jan 21, 2026 19:00 IST 2 Min read
67 (4)Report
Christmas Day drives streaming to record 47.5% of TV viewing in December 2025: Report
By Social Samosa
Jan 21, 2026 17:19 IST 2 Min read
54Report
Advertising and marketing roles drive 70% entry-level hiring in 2025: Report
By Social Samosa
Jan 21, 2026 16:19 IST 2 Min read
53Report
Rapido boosts ad spend to Rs 252 as losses narrow and revenue rises in FY25: Report
By Social Samosa
Jan 21, 2026 14:53 IST 2 Min read
fi - 2026-01-20T175822.710Report
TV ad volumes fall 11% in 2025 while FMCG leads spending: Report
By Social Samosa
Jan 20, 2026 18:04 IST 3 Min read
46 (6)Report
Consumer research models lag as AI and hidden influencers drive purchases: Report
By Social Samosa
Jan 20, 2026 17:37 IST 2 Min read
68 (2)Report
65% CMOs expect AI to redefine their roles by 2028, as AI agents reshapes marketing & commerce: Report
By Social Samosa
Jan 19, 2026 15:29 IST 3 Min read
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