Report

Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report Report

Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report

The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 11–20 second ads comprised 39%, while longer formats between 20–40 seconds held just a 6% share.

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Jun 11, 2025 18:22 IST 2 Min read
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