Ad fraud

Ad fraud up 19% YoY for unprotected campaigns, hits 10.9% globally: Report

According to IAS, such campaigns saw a 19% rise in fraudulent activity year-on-year, with fraud rates reaching 10.9% globally, a figure 15 times higher than optimised campaigns, where fraud rates dropped to just 0.7%.

By Social Samosa

May 21, 2025 14:44 IST logo

3 Min read

News

SEBI mandates identity verification to curb fraudulent social media ads

By Social Samosa

Mar 25, 2025 15:32 IST logo

2 Min read

Guest Post

Growth of mobile ad fraud: What app marketers need to know

By Social Samosa

Feb 11, 2025 14:39 IST logo

3 Min read

Samosa Snippets

How to fight bots wasting your ad spends & running ad fraud

By Paawan Sunam

May 20, 2022 09:41 IST logo

3 Min read

Interviews

Digital ad fraud and how to beat it!

By Social Samosa

Sep 07, 2017 07:34 IST logo

3 Min read