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Ad fraud

Ad Fraud Up 19% YoY for Unprotected Campaigns, Hits 10.9% Globally Report

Ad fraud up 19% YoY for unprotected campaigns, hits 10.9% globally: Report

According to IAS, such campaigns saw a 19% rise in fraudulent activity year-on-year, with fraud rates reaching 10.9% globally, a figure 15 times higher than optimised campaigns, where fraud rates dropped to just 0.7%.

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