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advertising effectiveness

IPL Effective Ads Experts Speak

What makes an ad truly effective during IPL?

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness truly means beyond just chasing eyeballs.

By Pranali Tawte
logoApr 22, 2025 11:43 IST logo 7 Min read
ve Industry Updates
Reliance eyes IPL monetisation with neuroscience-driven ads
By Social Samosa
logoFeb 26, 2025 16:53 IST logo 2 Min read
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