AI and automation

How can the advertising industry keep the he‘art’ alive in AI campaigns?

While AI is in the nascent stage, brands are still experimenting and trying to fit the technology into their narratives. This experimentation is leading to similar-looking ad campaigns which raise concerns of creativity being hindered. Creative experts in A&M industry speak to us on the use of AI in enhancing visual storytelling, its templatisation, measures to remember and more.