brand appeal

Mirabai Chanu’s brand and what a medal at Paris 2024 could mean for the weightlifter

Saikhom Mirabai Chanu’s brand value has witnessed a constant uptick since her silver medal win at Tokyo 2020. She commands endorsement fees ranging in mid 7-8 figures per deal, a 25-30% increase from her pre-Tokyo fees. With a promising contingent sent to Paris, experts ponder what a win at Paris 2024 could mean for Chanu’s marketability as well as shed light on India’s prospects at the event.