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cuisines

Sunrise’s Bihu campaign Case Studies

Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine

Sunrise’s Bihu campaign brought Assam’s festive energy to the streets with live cooking, folk music, and local influencers. Blending food, culture, and celebration, it turned public spaces into vibrant showcases of regional pride. Here's how it unfolded.

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