Diwali media

Media Laddi: World Cup dominates Diwali media plans, TV gets bigger splash

This Diwali is different for marketers as one of the biggest Hindu festivals, the festival of lights, coincides with no less than any other festival, ICC Men’s Cricket World Cup and brings unique challenges and opportunities with it. Social Samosa turns to experts to understand how this double dhamka has changed the media laddi to find out the media plan for the season.