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E commerce brands report

123 Industry Updates

Nykaa Q2 profit surges 72% amid 40% jump in marketing and sales costs

Profit before tax surged by 60% to ₹21.3 crore, with net profit margin up by 17 basis points, despite a 40% rise in marketing and sales expenses to ₹286 crore as the company increased its branding and customer acquisition efforts.

By Social Samosa
logoNov 13, 2024 19:07 IST logo 2 Min read
Ecommerce content Report
91.3% E-com brands failed to address the real customer pain points in their PDP content
By Social Samosa
logoJan 30, 2024 18:47 IST logo 1 Min read
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