ek aur shaadi

Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests

Myntra's 'Ek Aur Shaadi' campaign depicted the energetic chaos of Indian weddings nationwide through a witty, star-studded film. By humorously spotlighting guest outfit challenges, it aimed to shift the focus from wardrobe stress to the variety of festive fashion showcased by the brand.