Electric vehicle industry

Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and strategies designed to turn fence-sitters into first-time buyers. He also speaks about how the latest campaign taps festive car-buying peaks to strengthen EV mindshare.