fiscal year 2024

Ad spends of GCPL increase by 47.08% to INR 1,011 crore in FY 2024

In the March quarter, the company raised its ad spend by 32% year-over-year to INR 231.56 crore from Rs 175.31 crore in Q4 of FY23. However, there was an 8.6% quarter-over-quarter drop in advertising costs, with INR 253.35 crore spent in Q4 of FY24.