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GroupM reports

GroupM report Report

Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report

The report indicates that addressable advertising presents unprecedented opportunities to refine audience targeting and is set to surpass 13% of total TV (linear TV and digital extensions of TV) ad revenues in India by 2025.

By Social Samosa
logoFeb 27, 2024 14:41 IST logo 3 Min read
GroupM TYNY report Report
India's advertising revenue to see 12% growth: GroupM TYNY report
By Social Samosa
logoJun 13, 2023 06:46 IST logo 2 Min read
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