haldi loop

Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded.