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Health Drink false claims

beverage industry FSSAI scrutiny Experts Speak

Keep it real: Advise experts as the beverage industry faces scrutiny for false claims

The FSSAI and Union Ministry of Commerce and Industry have directed e-commerce platforms not to list products like Dairy-Based Beverage Mix, Cereal-Based Beverage Mix or Malt-Based Beverage under the 'healthy drinks' category. Branding experts share how it is going to affect beverage brands and how they can rebrand their marketing efforts to gain consumer trust.

By Shamita Islur
logoMay 07, 2024 17:09 IST logo 9 Min read
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