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influencer marketing in 2024

 impact of political collabs on an influencer Experts Speak

Racing for likes and votes: The impact of political collabs on an influencer’s brand associations

From speaking about food to discussing spirituality in candid interviews with influencers, politicians have tried to bring out more sides of their personalities recently, leading up to the General Elections. Experts share some ethical considerations for creators to keep in mind and we find out if influencers’ political associations impact the brand collaborations they bag.

By Shamita Islur
logoApr 08, 2024 15:41 IST logo 9 Min read
Sumit Gupta Guest Post
What's next for influencer marketing?
By Social Samosa
logoFeb 16, 2024 09:30 IST logo 2 Min read
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