investigation

CCI raids 101: What has transpired till now and what does it mean for media buying?

The CCI’s recent raids on top media agencies have exposed deep fractures in the industry’s pricing and transparency models. India’s media agency giants are facing their biggest credibility crisis yet. As the CCI turns the spotlight on adland’s dark corners, the industry braces for a transparency overhaul. Here’s a complete rundown of what has transpired.