ITC Bingo

Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded.