Looking Through the Kaleidoscope

India's digital ad spends to reach ₹69,856 crore by 2026: Dentsu report

India’s advertising industry grew by 6.3% in 2024, despite macroeconomic challenges. Digital advertising surged by 21.1%, outpacing traditional media. Social media dominates the digital segment, contributing 29% (₹14,480 crore) of total spends.