matrimonial website

Brand Saga: Jeevansathi.com’s love match with marketing

This wedding season, we explore how marketing has played a key role in laying the foundation of Jeevansathi.com, a brand that has found pain points in the process of match-making and sprinkled a bit of its love for humour in marketing to connect with users. Launched at a time when parents called the shots on match-making, the platform has come a long way in its storytelling. Read its saga here.