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memorable ads

big ideas disappearing Experts Speak

Are big ideas disappearing?

Remember the ads that stayed with you, like the Fevicol bench or the Hutch pug? Today’s brands are chasing clicks, not connections. But is the big brand idea really disappearing or just waiting to be reborn? Here’s what industry folks think.

By Sneha Medda
logoJul 07, 2025 12:48 IST logo 6 Min read
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