Mishti Mela

How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane Mishti campaign’s S4

Cadbury Dairy Milk expanded its Gaane Mishti campaign across West Bengal, partnering with 140+ sweet outlets to blend traditional sweets with Cadbury Dairy Milk and feature revitalized folk songs. The brand executed the campaign’s fourth edition through social media, on-ground activations, TV promotions, and online collaborations.