nirma

Remembering Kavita Chaudhary, the actress who brought the iconic Lalita Ji to life

Lalita Ji, the character that appeared in the 1980s in the Surf detergent ads, has had a profound impact on the world of advertising. Kavita Chaudhary essayed the role of the astute woman and embodied her spirit–making the character memorable in India’s collective consciousness. With the recent passing of the actor, here is a quick reflection on the iconic campaign and its significance.