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OTT strategy

OTT platforms in 2025Experts Speak

Slower growth pushed India's OTT platforms to rethink strategy in 2025

In 2025, India’s OTT industry shifted from rapid expansion to purposeful growth, focusing on sustainable monetisation, habitual viewership, and regional content leadership.

By Pranali Tawte
logoDec 30, 2025 12:55 ISTlogo 6 Min read
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