Preeti Nihalani

Beyond broadcasting: Key trends driving Radio into 2024 and beyond

Preeti Nihalani of ENIL, Mirchi shares insights on how radio has managed to be relevant for over 100 years in India. She elaborates that the industry thrived by embracing digital integration, AI for personalized content, and hyperlocal engagement. In 2024, it remains a resilient medium poised for further evolution amidst technological disruptions.