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Representation of mothers in ads

Mothers day ads Experts Speak

If she’s not smiling and sacrificing, is she still a 'good mom'?

As Mother's Day approaches and brands roll out their campaigns, ad folks question the age-old portrayal of the ‘perfect mom.’ Maybe it’s time ads moved beyond halos and hugs to reflect true motherhood.

By Pranali Tawte
logoMay 08, 2025 17:49 IST logo 7 Min read
Motherhood in ads Experts Speak
Unmasking motherhood: A journey from stereotypes to real experiences
By Pranali Tawte
logoMay 13, 2024 18:55 IST logo 9 Min read
FI 112 Guest Post
Does Mother’s Day reaffirm gender roles or celebrate a long-undervalued role?
By Social Samosa
logoMay 08, 2024 11:52 IST logo 4 Min read
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