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Shaadi.com campaign

SHAADICOM ICE SCULPTURE Case Studies

Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth

In the 'Sakth Launda' campaign, Shaadi.com used a melting ice man in Mumbai to symbolise emotional vulnerability, combining pop culture, outdoor spectacle, and digital amplification.

By Social Samosa
logoJul 08, 2025 15:08 IST logo 3 Min read
Shaadi.com campaign Campaign Reviews
Shaadi.com's recent campaign gives the term #LadiesFirst a new meaning
By Aishwaria Sonavane
logoMar 06, 2017 06:53 IST logo 4 Min read
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