#SidWakesUp

Case Study: How Oppo India leveraged Wake Up Sid's fandom to reach millennials and garnered 73Mn views

Oppo India created intrigue among millennials -- its TG, by launching the #SidWakesUp campaign featuring Ranbir Kapoor and Konkana Sen Sharma. The 360-degree campaign aimed at generating awareness and garnered 50Mn views. Here's a case study on it.